LEE TATLOCK

Lee Tatlock
Creative Director / Artist
Founder & Representative Member, Cream.Ltd GK

UK-born | Tokyo-based for over 10 years
English–Japanese bilingual
• Multidisciplinary creative working across music, film, fashion, visual direction, and branding
• Major debut under Universal Music Japan; former ASOBI SYSTEM artist (6 years)• Directed award-winning short film SEX FRUITS; invited to the Cannes Film Festival Red Carpet and Paris Fashion Week• Featured on NHK NIPPON ROCK and TBS 24-Hour Television as a British artist active in Japan• Collaborated with REGAL SHOES, Paul Smith, M Missoni, NYLON JAPAN, WWD, and Sonia Rykiel• Worked with internationally renowned musicians including Takeshi Kobayashi, Hyadain, Steve Lyon, and Stew Jackson• Built cross-cultural networks across fashion, music, startup, and art industries• Startup Visa holder, officially supported by Shibuya City.

SELECTED WORKS

ROLE KEY
CD = Creative Direction
ST = Styling
PR = Production
PH = Photography
ED = Edit
PD = Production
SD = Sound Design
SW = Songwriting
MP = Music Production
GD = GRAPHIC DESIGN

SEX FRUITS (2023)

Sex Fruits 2021-2023. SHORT FILM 20mins
EXPERIMENTAL FILM & MUSIC PROJECT
London Independent Film Festival Selection
Film Haus 4 star rating
Canne Film Festival 2023 Young Artist's invitation
ROLE:
Script / Character Design / Sound track writing / production / Casting / Co-direction / Produce / Sound mix
CO-DIRECTED BY PATRICK REGIS
Photography by Alex English
Director of Photography by Israel Wilson
EDITED BY LUCA PREVITALI
GRADE BY WASH LONDON
Co-Direction by Patrick Regis

"SEX FRUITS" - Social Media Trailer
EDITED by Lee Tatlock / Luca PrevItAli

SEX FRUITS

XENOMANIA

INDEPENDENT UK RECORD LABEL AND PRODUCTION COMPANY KNOWN FOR DEVELOPING CHART-TOPPING POP ACTS SUCH AS GIRLS ALOUD & SUGABABES.ROLE:
Creative Direction / Character Design / Styling / Photography

Cream with a K

Independent music and visual project developed and directed by Lee Tatlock.
Positioned between Japanese pop and UK alternative aesthetics, the project merges music production with full visual authorship.

Role
• Songwriting• Music Production
• Instrumental Performance
• Vocal Direction
• Creative Direction
• Visual Concept Development
• Styling & Image Development
• Photography
• Video Direction
• Editing & Post-Production
• Artwork & Design
• Project Production & Release Strategy

CREAM WITH A K - "NO RECOVERY" MV.
ROLE: DIRECTION
CINEMATOGRAPHY / GRADE BY CHRISTIAN DENSLOW

CREAM WITH A K - "AMATEUR" MV.
ROLE: DIRECTION / EDIT / GRADE
CINEMATOGRAPHY BY CHRISTIAN DENSLOW

CREAM WITH A K - "CIDER" MV.
ROLE: DIRECTION
CINEMATOGRAPHY / EDIT / GRADE BY FABIAN PARKES

Mika Kawada

MIKA KAWADA - ARTIST DEVELOPMENT & VISUAL DIRECTIONTOKYO BASED PIANIST & COMPOSER. RECENT WORKS INCLUDE:
• BVLGARI "KALEDIOS" EXHIBITION INSTALLATION AT
NATIONAL ART CENTER, TOKYO.
• AWARD-WINNING NHK DOCUMENTARY FILM "DAUGHTER OF THE LIGHT" SOUNDTRACK
ROLE:
Artist Development & Visual Rollout / Creative Direction / Production / Visual Identity / Music Video Production

MIKA KAWADA - "TOUMEI NO KIYOKU" MV.
ROLE: CREATIVE DIRECTION / CINEMATOGRAPHY / EDIT

COMMERCIAL WORKS

TSUDA COSMETICS (2025) SERUM LOTION SOCIAL MEDIA CMROLE: CREATIVE DIRECTION / STORYBOARD / AI / EDIT / GRADE

TSUDA COSMETICS

AI CONCEPT PERFUME BOTTLE STUDY(2025)ROLE: PRODUCT DESIGN / CREATIVE DIRECTION / STORYBOARD / AI / EDIT / GRADE

TSUDA COSMETICS

CREAM.LTD CREATIVE SALON

CONCEPT DEVELOPMENT (2024-PRESENT)
SPATIAL & CULTURAL BUSINESS MODEL STUDY
ROLE:
CONCEPT DEVELOPMENT / BUSINESS MODEL DESIGN / SPATIAL DIRECTION / INTERIOR VISION / BRAND POSITIONING
THIS PROJECT WAS DEVELOPED AS A PROPOSED HYBRID CREATIVE SALON AND STUDIO SPACE IN SHIBUYA, COMBINING A MEMBERSHIP PROGRAMMING, CULTURAL EVENTS, INTERNATIONAL COLLABORATION. THE SPACE WAS DESIGNED TO BE FINANCIALLY SUSTAINABLE WHILST INCUBATING AND SUPPORTING THE ARTIST COMMUNITY IN TOKYO.PROJECT PAUSED DUE TO FUNDING PHASE